Canon has gone live today with a renewed global website employing a web address that departs from the traditional location-specific “www.canon.com” to the new “global.canon” proprietary domain name. The launch marks Canon’s first use of the “.canon” top-level domain (TLD) since acquiring it in February 2015 (A top-level domain (TLD) is the string of characters immediately following the final dot at the end of an Internet address or email address, such as “.com” or “.net.”). Because “.canon” can only be used by Canon Group companies and services, visitors to sites that use the new TLD can easily confirm their authenticity and be assured that the information they contain is reliable.
By leveraging the simplicity of the TLD, which is easy to remember and easy to understand, Canon aims to enhance the Company’s global brand value. The TLD “.canon,” which makes use of Canon’s company name in the right-most side of the web address, is based on the new generic Top Level Domain (gTLD) Program. With the launch today of the “global.canon” website, Canon is providing information to a global audience with a new online presence.